Add a new configuration from the configuration manager. Pick Win32 from the pick list and say you want to inherit from the 64 bit configuration (that's so you get all that the 64 bit configuration has). This configuration will claim to be 32 bit but there will be a problem. The linker will be set for 32 bit but the compilation will be in 64 bit. This is not apparent from the settings dialog. So when you build you will see an error like:
fatal error LNK1112: module machine type 'x64' conflicts with target machine type 'X86'
To fix this, edit the Visual Studio project file, removing this line from the 32 bit sections:
<AdditionalOptions>%<AdditionalOptions> /machine:x64</AdditionalOptions>
That's it!